"A visitor to your website must have a favourable opinion of the website.
He must find what he is looking for and he must like what he sees."
"This sound obvious, but it is not. After all, the Internet is awash with websites that do more damage
than good to the companies they advertise. Suppose that you have a beautiful hotel but a terrible website.
People viewing your website will think that you have a terrible hotel."
Tip: "Keep your eye on the average number of pages viewed per visitor.
If this number drops to under 1.5, it indicates that your website does not provide the information that
visitors are looking for. A score above 3 indicates that the website is capable of attaining
the visitors' attention. In general, the higher the better."
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